Stanton Communications, Inc.

Good ideas are never great unless they are strategic. Communicators must ask, "What are we trying to accomplish as a business?" Once PR professionals know that answer, they are only then capable of linking the business objective to a communication plan that is more than just media, events, publicity or Web-based tactics. As a result, their plan becomes a strategy that guides not only program implementation, but the nature of the communicators' thinking about the program, the message, the audience and the outcome.

Our Approach

Stanton Communications applies the Matrix Communication Planning Process, a proprietary research-based model that ensures its recommendations support client business objectives. This approach produces careful alignment of audience or segment considerations with messages, media and timing—all linked to the specific business outcomes that the communications program must support.

We believe an effective communications strategy is based on thorough analysis of an organization's mission. Our Matrix Communications Planning Process establishes a clear set of communications objectives, strategies and program elements. The process involves an initial session in which we work directly with client executives to identify the most important elements of the problem or opportunity, and continues with a collaborative effort that leads to a detailed framework for implementing a comprehensive communications plan.