Stanton Communications, Inc.

In today's media environment, there are no certainties. Reporters are changing assignments and news organizations constantly. New media are becoming a dominant force. Public relations professionals cannot assume we can trade on our relationships nor rely on a “PR-by-the-Pound” delivery of unwanted information to already swamped journalists.

Our Approach

At Stanton Communications, Inc., we believe in informed, one-on-one personal communication with journalists. Whether we have an existing relationship or are speaking for the first time, this direct approach is the basis for establishing dialogue that will be meaningful for our clients. We take the time to become expert sources on our clients' companies and industries. We do our research, find the right reporter for the right story, and pick up the phone.

And we know that coverage is meaningful only if we can measure the results of our efforts. We do so through comprehensive content analysis functions using a variety of electronic information databases and monitoring services to ensure rapid access to news and information germane to our clients' interests.