Stanton Communications, Inc.

Web-based communications enable consumers to voice opinions, share ideas, and make decisions through a dynamic spectrum of channels. While traditional media continue to serve as reliable routes to many audiences, new methods of collecting and sharing information -- RSS feeds, wikis, podcasting, and blogging -- provide increasing opportunities for targeted outreach to consumers seeking more information than ever before.

At first blush it may seem the possibilities are endless, but these tools must be deployed judiciously. Digital media such as blogging and podcasting require a steadfast commitment to collaboration and transparency and, therefore, cannot be entered into without careful consideration.

Our Approach

Our Digital Initiatives Group's programs begin first with an in-depth online analysis of an issue. Using a variety of sophisticated tracking tools, we identify key areas of focus, relevant outlets, and the share of conversation about a particular brand or topic.

From there, we identify web channels that support the broader communications objectives. We've produced podcasts; facilitated internal wikis and employee forums; and launched client blogs. It is our experience, not the novelty of the tool, that make these applications a critically important component of our clients' communications programs.