Stanton Communications, Inc.

Our assessment services examine and analyze how our clients, their executives and employees, their competitors and their industries are represented across social networks, blogs and other online forums. Using sophisticated measurement tools, along with one-on-one interviews with key personnel, we map each organization’s digital footprint and deliver a customized assessment report. We also provide primers for specific online platforms along with recommendations for launching hands-on training programs and following that training with ongoing counsel.

There is no one-size-fits-all approach to online engagement. Therefore, we work closely with each client to determine how digital initiatives can be deployed in support of their overall communications program, whether through increased engagement by specific individuals or by the creation of a corporate social media presence. Along with recommendations on which platforms offer the most potential benefit, the dnaLab takes our advisory service a step further by outlining potential levels of engagement for each digital community and identifying appropriate topics to address, standard operating procedures for participation, and methods for engaging with bloggers and other online media as a complement to traditional media outreach.

For long-term digital initiatives, our team constantly monitors each client’s social media presence and tracks the program’s performance against measurable objectives established at its inception. By following discussions in real-time, we can recommend shifts in emphasis from one platform to another, or to popular discussion topics in which the client wants to increase their share of voice. While never losing sight of the overarching strategy, this flexible approach allows us to provide meaningful guidance and counsel in a manner that keeps our clients on top of the rapidly-evolving social media landscape.

The dnaLab also offers half-day and full-day training sessions customized for each client.

As digital engagement should be integrated with and supportive of other communication initiatives, it will always be our goal to provide activation and ongoing programmatic maintenance services that coincide with traditional PR support. While the level and nature of service vary by client, and even by individual program, our approach remains consistent - we focus on strategy and measure performance using mutually established metrics.