Stanton Communications, Inc.

Web-based communications enable consumers to voice opinions, share ideas, and make decisions through a dynamic spectrum of channels. While traditional media continue to serve as reliable routes to many audiences, new methods of collecting and sharing information such as RSS feeds, wikis, podcasting, and blogging provide increasing opportunities for targeted outreach to consumers seeking more information than ever before.

At first, it may seem the possibilities are endless, but these tools must be deployed judiciously. Digital media require a steadfast commitment to collaboration and transparency and, therefore, cannot be entered into without careful consideration.

Our Approach

Our approach to digital communications begins with a thorough and in-depth analysis of online discussions focusing on specific topics and issues in which our clients have a vested interest. Using a variety of sophisticated tracking and monitoring tools, we identify the relevant online communities, as well as the key influencers who are shaping the discussions in order to develop engaging strategies that support the client's overarching communications objectives in addition to their specific digital needs.

We've produced podcasts; developed internal wikis and employee forums; launched client blogs; and worked with clients to establish and evolve their presence on social networks such as Twitter, Facebook and YouTube.

It is our experience—not the novelty of the tool—that make these applications a critically important component of our clients' larger communications programs.