PRSA'S TOP PRIZE LAUDS LAUNCH OF SAMSUNG INSTINCT

Sprint and Stanton Communications earned the public relations industry’s highest honor, the Silver Anvil, in recognition for the launch and promotion of the Samsung Instinct, available exclusively from Sprint. The launch proved to be one of the most successful product launches in Sprint’s history.

The Public Relations Society of America (PRSA) presented the award in the category of Marketing and Consumer Products – Technology. It honored Sprint and Stanton Communications for planning and execution of the “Trust Your Instinct” campaign in support of the debut of the Samsung Instinct wireless device.

“We are extremely proud of the Silver Anvil because it not only recognizes the uniqueness of this product, but of Sprint’s efforts to showcase this device to consumers.,” said Laura Lisec, director of marketing public relations for Sprint. “This recognition encourages us to continue our efforts to bring innovative products to the market and present them to consumers in ways that demonstrate the difference they can make in their lives. she said.

The campaign, launched in April of 2008, was designed to ignite excitement at launch for the Samsung Instinct especially among early adopters of wireless technology. The program also sought to drive pre-registration numbers through a micro-site, NowIsGood.com, and generate strong sales within the first 30 days of product availability. The campaign resulted in record-breaking sales at both Sprint retail stores and among the company’s channel partners.

"The Silver Anvil is unquestionably the public relations industry's most coveted award,” said Peter V. Stanton, president of Stanton Communications. “While I am enormously proud of the recognition, I fully appreciate this was an outstanding team effort and the Anvil is a tribute to talented professionals on both sides of this important relationship,” Stanton concluded.

The Silver Anvil, symbolizing the forging of public opinion, is annually awarded to organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness. The award recognizes complete programs incorporating sound research, planning, execution and evaluation, and those that meet the highest standards of performance in the profession.

Stanton Communications, Inc. is pleased to announce the recent promotion of Lori Russo to Managing Director of Stanton Communications office in Baltimore, Md.

A 10-year veteran of the firm and a former vice president in the Washington, D.C. headquarters, Russo will now assume responsibilities for daily operations, supervision of client services and business development in her new role. Additionally, she will continue to direct the firm’s work in support of MorganFranklin, the Maryland Office of Tourism and the Columbia-based education technology company, eInstruction.

Russo is also an active member of the National Press Club in Washington, D.C., and was acknowledged in PRWeek Magazine’s list of “40 Under 40” professionals to watch.

Stanton Communications Inc. has kicked off 2009 with a successful executive roundtable program featuring returning guest speaker, Business Week senior editor and Business Outlook columnist Jim Cooper. The event took place in late January in the firm’s New York City office.

With the economic state of the country on everyone’s minds, Jim focused his discussion largely on surveying the damage, understanding what it will take to repair the damage and finally looking at the possibilities for getting the country back to normal.

“Whether or not we can recover from this recession in a timely manner is dependent on one thing: can the Federal Reserve and the Administration restore normal functioning in the credit markets. This is not an economy problem. This is a credit market problem,” stated Jim.

Following Jim’s statements, the invited attendees shared in a group dialogue that ranged from the economy and business related issues to credit markets and regulatory reform.

Although many Americans feel dismal about the state of the country, Jim made a point to include the positives about the situation and the foreseeable future in the conversation. “I think the U.S. will come out of this experience faster than most of the other countries affected mainly because of the rapid policy response that we’ve seen. Regulatory reform will help us create much more stable financial markets. I believe the U.S. will continue to be an attractive place for foreigners to park their money,” he concluded.

Lori Russo, Vice President, Stanton Communications

Lori Russo, Vice President of Stanton Communications, Inc., was named to the first-ever “40 Under 40” ranking compiled by PRWeek, a leading industry trade magazine. The list included peer-nominated professionals who already have achieved a record of professional success that distinguishes them in the communications industry and marks them as the creative “Next Generation” of PR leaders.

Moving from an entry-level account coordinator in 1999 to a Vice President managing major national and international clients, Lori Russo, 30, is a "key reason for our success and progress over recent years," according to Stanton Communications president Peter V. Stanton.

In the past year alone, Lori helped the Adventure Sports Center win international acclaim for its launch of a mountaintop whitewater course - the first in the world. She managed global issue initiatives for W.L. Gore & Associates, makers of Gore-Tex. She also was named to the National Press Club’s distinguished luncheon speakers committee and currently chairs its Centennial Celebration Committee.

Lori is a former assignment editor and producer for the ABC Television affiliate in Baltimore.

"Stanton Communications Feels Just Like Family"

November, 2007 (Washington, DC) – Washingtonian Magazine named Stanton Communications, Inc. a “Great Place to Work” in Washington for 2007. The announcement came in the publication's special edition on employment environments in the greater Washington, D.C. area. Other companies recognized included: B.F. Saul Company, Marriott International and Booz Allen Hamilton, among others. In recognizing Stanton Communications, the magazine’s editors noted that the firm offers a culture that feels “just like family,” respecting the importance of a work/life balance and employee flexibility to spend time with their loved ones.

Stanton Communications was selected from 225 nominated companies in the DC area. According to Washingtonian editors, winners were evaluated on salary and benefits, interesting work, flexible schedules, friendly offices, and the chance to learn and grow.

“Through professional development, a collaborative work environment, and a diversified client portfolio, we are striving to make our firm an exciting place to work for all professionals,” said Peter V. Stanton, president. “This recognition suggests our efforts are heading in the right direction.”

Stanton Communications, Inc continued to rank high in various surveys measuring corporate growth

Stanton Communications ranked 48th on the national list of the Top 100 PR Agencies published in the sixth edition of PRWeek Contact, PRWeek’s annual guide to press and public relations in the U.S. The top PR agencies and rankings are based on financial details provided by independent firms across the country.

The Washington Business Journal’s 2008 Book of Lists ranked Stanton Communications eighth out of the 25 top privately owned public relations firms in the region. The annual listing provides information about the largest public and private companies in every key industry in the Washington, DC area.

Finally, Inc. Magazine listed Stanton Communications, Inc. on its annual list of the 5,000 fastest-growing privately held companies in the U.S. The publication noted that Stanton Communications’ growth is being fueled in part by its proprietary strategic planning tool, The Matrix Communications Planning Model, which helps to ensure that client communications always support and advance overarching business objectives.